Our Mission
“Our mission at X-Factor is to build a genuine relationship with our clients to help them cultivate a success that extends far beyond the game. We will work around the clock to ensure that every need is met from an athletic and financial standpoint. Our focus will be to secure top-tier NIL opportunities for our clients by aligning them with brands they believe in, providing expert guidance, and delivering results through transparency, strategy, and an athlete-first mindset.”
Our Vision
“Our vision is to empower athletes to maximize their value through strategic NIL opportunities, trusted representation, authentic brand building; creating lasting success on and off the field. Your legacy is just beginning, and we’re here to help it grow.”
The Experience
Working with X-Factor feels different because we put people first. Athletes never feel like a number in a database, and brands never feel like they’re buying a generic endorsement. Everything is built on relationships, trust, and execution.
Our Values
Athlete-First Mentality
Committed to establishing the long-term success and personalized branding of every athlete we represent. We prioritize our clients, ensuring they are at the center of every decision.
Integrity & Transparency
Trust is the foundation of everything we do. We approach every deal and partnership with the utmost honesty, transparency, and integrity. There is no fine print or surprises, just crystal clear communication.
Professionalism
Every interaction with out athletes is handled with care, professionalism, and attention to detail. Our athletes can count on us to communicate clearly, work effectively, and always have their best interest in mind.
Community Impact
We believe athletes have the power to spark change far beyond the game. We help them find opportunities that align with their values, so they can give back, uplift others, and leave a lasting impact on those that they hold dearest.
Education & Empowerment
We are dedicated to equipping high school and college athletes with the knowledge and tools to navigate the NIL landscape with confidence. Our mission is to help young athletes make smart decisions early in their careers.
Work With Us Today
Interested in working with us? Whether you’re an athlete or a brand, click below to get started!
X-Factor Sports Representation 